SWITCH!
Free challenge

six steps

How to be human

Picture your own funeral for a second, but not in twenty years: it's tomorrow. Someone stands up to give the eulogy. Do they say you stayed true to yourself and made a difference to somebody else's life? Or do you wish you'd had more time to go after that dream, start that business, finish that book, tell someone you loved them, make peace with someone you hurt?

And then there is AI. Some of us fear AI will steal our jobs, others can't wait for it to take over. Either way, it will soon do most of it. So on the one hand, we have less time than we think to live a life we'd be proud of at our eulogy; on the other, we will soon have more time than we know what to do with.

Your AI keeps upgrading Now upgrade the human

'But how do you upgrade the human?' I hear you ask. Enter Unpolished Courage. I teach the art of being human, aka the practice of wisdom, through a six-step system called SWITCH! It's all about living on purpose, so that you can feel what many of us have quietly stopped feeling: that your life is yours. You'll be less afraid of your future or what other people think. Because wisdom isn't something you arrive at with age. You practise it to build it, just like you build muscle at the gym.

For anyone who's said 'I can't hear myself think'

SWITCH! Live: six weeks, eleven places, starting Monday 11 January 2027.

Book my place · £679
  • Starts Mon 11 Jan 2027
  • 6 weeks
  • 11 places
  • £679 · Black Friday £369, 27 Nov to 27 Dec

Why SWITCH! now

The world of AI can be quite scary. You go online and you wonder what's real and what's not. But I'll tell you what is: humans. With all of our stupidity and morality, our resilience and greed, our laughter and our bodily fluids.

So if you want to succeed in this new world, by all means, learn how to use AI, but even more so, use the one thing you're already better at than AI: being human. So learn how to be a human (or if you're already a human, learn how to be a better one). Because after this 'threat to humanity', there will be another one, as there was with social media or Covid. But really, it started two centuries ago, when we put productivity over human connection and knowledge over wisdom. We just care more now because it's our problem now.

I love that word, wisdom, and I want to reclaim it. I think we rarely use it, unless sarcastically, or when we speak of someone truly exceptional at it. But wisdom practice is for everybody. It isn't reserved for aristocracy, clergy, the elderly, the deep state, or secret societies. It's also the antidote to losing what makes us human in the age of AI.

Mind your own wisbiz!

01 · Sound familiar?

Fine on paperAfraid of being replaceable

'I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes.'

Joanna Maciejewska, writer

Where you might be now

  • 'My brain is mush. I can't remember anything without Googling.'
  • 'I've got more spare time than ever and I'm wasting it on meaningless crap.'
  • 'When AI does all my reports and all my admin, what will I be good for?'
  • 'Am I living someone else's life? Is this it?'

Phone first thing and last thing. A podcast on every walk. Borrowed goals. No recent idea of your own.

Underneath is the quiet fear of feeling replaceable. Not only at work, but as a person. Twenty years of borrowed goals. And the worry that if you sat in silence, there'd not be much of you left in there.

Where you could be

  • No phone first or last thing. Some silence in the morning.
  • A daily walk without headphones, and back with your best idea.
  • Your Memento Vitae you can edit and reread whenever you like.
  • You ask 'what if they're right?' before defending yourself.
  • Something by heart for a wedding or a funeral.
  • One thing a month that scares you.

'I've let life's waves take me. I want to surf now.'

Calm, clear, braver. Valued for your judgement, not your tasks.

The noise

Swapped your own thoughts for the scroll?

Most of us fear becoming useless one day. But right now, we spend our time scrolling: numbing ourselves, not hearing our own ideas, not even knowing which ideas are ours.

AI knows what everyone thinks. Only you know what you think, if you can still hear it.

'I needed silence. I needed to walk it out. I needed to hear my own thoughts and not numb myself with booze or with scrolling or with anything else.'

That's where SWITCH! starts: with Shh!, no talking and no input, so you can hear your own thoughts again.

Try it free first: the Shh! 7-Day Silence Challenge, 6 to 12 December 2026.

By Sunday 17 Jan 2027

Your fast first win

Seven days in, you'll feel it

By the end of Shh! week, you will have had your first mornings without the phone first thing. And your first silence long enough to hear your own thoughts.

SWITCH! Live: one a week, Mondays 7 to 8.30pm

02 · The method

The SWITCH! Method™

Six steps. Hear it, find it, write it, say it, keep it, do it. From a life on autopilot to your own judgement about how to live.

Week 1 · Mon 11 Jan

Shh! Silence

Hear it No talking and no input, so you can hear your own thoughts.

  1. Week 1 · Mon 11 JanS · Shh!, Silence. Hear it No talking and no input, so you can hear your own thoughts.
  2. Week 2 · Mon 18 JanW · Way, Walking. Find it Walk every day without headphones, and come back with your best idea.
  3. Week 3 · Mon 25 JanI · Ink, Handwriting. Write it Write by hand, slowly enough to reflect, and begin your Memento Vitae.
  4. Week 4 · Mon 1 FebT · Trü, Truth-telling. Say it Question the thoughts that aren't yours, and ask 'what if they're right?'
  5. Week 5 · Mon 8 FebC · Cor, Learning by heart. Keep it Carry poems, history and ideas inside you, not only on your phone. What you learn by heart is what's actually yours.
  6. Week 6 · Mon 15 FebH · Hop, Courage. Do it Build the courage muscle through imperfAction: 'screw it, let's do it'.

Your six weeks

Live online. Mondays 7 to 8.30pm UK time, with a longer last session, 7 to 10pm. Plus a short daily practice between sessions.

  1. Mon 11 Jan 2027Shh!
  2. Mon 18 Jan 2027Way
  3. Mon 25 Jan 2027Ink
  4. Mon 1 Feb 2027Trü
  5. Mon 8 Feb 2027Cor
  6. Mon 15 Feb 2027Hop

A day, before and after

The same dayLived on purpose

Now

  • Phone first thing, in bed.
  • A podcast on every walk.
  • Living by what you were told to want.
  • Saying yes, then resenting it.
  • Defending yourself before you've listened.
  • Nothing you know by heart. Google remembers for you.
  • 'Someday' for everything that scares you.
  • The spare hour goes on scrolling.
  • Phone the last thing you see.

With the practice

  • Some silence first thing. No phone.
  • A walk without headphones, and back with your best idea.
  • Living by your own design.
  • You pause before saying yes.
  • You ask 'what if they're right?' before you answer.
  • A poem you know by heart. It's yours.
  • One small brave thing, done today.
  • A few lines by hand, in your own words.
  • No phone last thing. Just sleep.

This is what the practice asks of your day. What you make of it is yours.

03 · Why trust me

I'm not teaching theoryI've lived it

  • Corporate

    I was where you might be now. I spent years as a project manager in the corporate world. Then I became self-employed to have more freedom and time, but instead worked much more, which left little time for said 'freedom'.

  • The shift

    I shifted my focus from how I worked to how I lived. As a result, my work (and life) changed.

  • £20,000

    I built SWITCH! at my lowest point, after losing £20,000 to scammers.

  • 9 Caminos

    I've walked nine different Caminos de Santiago since September 2020.

  • Every day

    I've walked 5 to 20 km every day for six years, logged in Strava, without missing a day.

  • 7 days

    In the first lockdown in 2020, I spent a full week in silence, then silent days out in the world.

Who I am

My name is Sabina, aka bina. Lowercase b, please. I don't know why. Maybe Freud knows.

My purpose in life is to help people live on purpose and build their own wisdom, the way I'm building mine. Present continuous, because it's a practice, not a destination.

Before you get scared that I'll ask you to burn down your business, chill. Developing wisdom doesn't mean giving up all your CV points (or 'resume virtues', as David Brooks calls them) and working on your eulogy points instead. If anything, when everyone else delegates their mental workout to AI, you keep flexing your brain to outsmart them. I don't advocate giving up your riches and living like a hermit. Wisdom and business can and must coexist. Wisdom is what gives business meaning and what saved yours truly after she stepped out of her bright 'whoreprate' career and walked into the darkness of getting herself scammed out of £20,000.

You might be thinking: 'Wow, 20k? That does not sound very wise.' You might even be thinking: 'It would never happen to me', or 'Why should I listen to her telling me how to be me?!'

You shouldn't, and I won't.

Because nobody can tell you, human, how to be you. But if you let me, I'll try to guide you to find your own 'how' via my system called SWITCH!

'Instead of getting angry at the scammers, I got angry at myself.'

For the record, that £20,000 was all on my credit card, so we're talking about losing money I didn't even have. I saw no way out. Maybe 20k isn't much to you, but for me that scam became the hardest moment of my life, because I tied my value as a person to the value of that money and that sum felt like the sum total of all my failures. I went from being a star student with a lot of expectations on my shoulders to being a failed entrepreneur. Lying on my kitchen floor (on those promising shoulders), I imagined my own funeral and that eulogy, wondering if my life mattered or if it was a waste. You see, the issue was that I didn't get angry at the scammers. I got angry at my own stupidity and blamed myself (is self-victim-blaming already a term, or should I coin it?). Everyone says your mistakes are your lessons, but sometimes a mistake is just a mistake. And yes, I can eventually learn from it, but not making that mistake is also quite a great life choice, I'd say. That's why developing wisdom is sooo important. It gives you solid ground to avoid the mistake or, if you can't, learn from it. But at the time, all I had in my repertoire was panic. Little did I know that my wisdom quest had just started with that very question: did my life matter? And so my quest shall continue, as I try to live in a way that points to a 'yes'.

Why Unpolished Courage?

I'm Polish, but unpolishedDutch courage used to come in a glassNow it's just courage, unpolished

Why this sticks when detoxes don't

Nature doesn't like a vacuum. Take something away and the gap fills up again, usually with the same old thing. A detox only takes something away, so the phone creeps back.

SWITCH! replaces one habit with another. It gives you six things to do instead. You didn't fail the detoxes. They had nothing to give you.

04 · Your time, in numbers

Where does the time AI saves you actually go?

Move the sliders. Answer off the top of your head.

4 hours
30 minutes
5 walks

We count 30 minutes a walk.

208

hours a year AI hands back

183

hours a year on your phone in bed

130

hours a year of walking with someone else's voice in your ear

  • AI hands back
  • Phone in bed
  • Walking with headphones

That's about 208 hours a year AI hands back, 183 hours on your phone in bed, and 130 hours of walking spent listening to someone else. SWITCH! Live asks for 90 minutes a week, for six weeks.

Estimates, worked out only from your answers. Nothing is saved or sent.

05 · What's included

Everything you get, and what it's worth

Tap any line to see what it means for you.

  • What it means for youOne SWITCH! step a week, live online, Mondays 7 to 8.30pm UK time. £679 is the full price of SWITCH! Live.

  • What it means for youEleven people plus me, practising alongside you. You aren't doing it alone, and you're seen.

  • What it means for youTo do every day between sessions.

  • What it means for youStarted in Ink week. Not a Curriculum Vitae of successes for sale, but who you are as a person and how you live.

  • What it means for youA ten-minute practice for spiralling or overwhelm: go silent, walk, write it by hand, ask 'is this true?', recite something you know by heart, then take one small brave action. It's the practice for bad days, and you keep using it after the six weeks.The worry it answers'I'll break it on day two and feel worse than before.'

  • What it means for youReady-to-use words for telling your boss, colleagues, friends and family that you're going quiet for a while, and why.The worry it answers'My colleagues and friends will think it's weird if I go quiet.'

  • What it means for youA paper logbook for collecting your 'no's. Every 'no' you collect is a brave thing you asked for. Inspired by the idea that taught me courage is built by collecting 'no's (Jia Jiang, Rejection Proof). In the No Book, a 'no' is progress.The worry it answers'What if I'm not brave enough?' And the belief underneath: 'failing proves something's wrong with me.'

Total value £859

£679

Black Friday: £369, from 27 November to 27 December

Bonus for the first three people: a 30-minute 1:1 with bina, worth £139. My 1:1 time is limited, so this one is truly limited. Bring me the worry 'Will this work for me?', one to one.

Book my place · £679

A real deadline

The group starts on Monday 11 January 2027.

Places close on Sunday 10 January 2027, or sooner if they fill.

SWITCH! Live is £679. Over Black Friday, from Friday 27 November to Sunday 27 December, it's £369. Then it goes back to £679.

A real limit

11 places. I'm the twelfth. A live group can't be bigger and still let everyone speak.

The fast-action 1:1 is for the first 3 people only.

If plans change, I'll say so openly.

No countdown timers. No tricks. Just dates and numbers that are true.

What happens after you say yes

From 'yes' to week six

  1. You book your place through Stripe, straight from this page. No sales call.

  2. Eleven people, plus me.

  3. Live online, 7 to 8.30pm UK time.

  4. Live online, 7 to 10pm UK time. A longer last session.

06 · The guarantee

No refunds, by choiceThat's part of the message

SWITCH! is about taking responsibility for your own life and staying with the discomfort.

Apart from the legal 14-day cooling-off period that UK online buyers have, there are no refunds.

My promise instead:

  • I'll be at every live session.
  • I'll practise alongside you, as the twelfth person in the group.
  • I'll answer every question you bring.

The rest is yours to doThat's the point

Want to try before you buy? The first step is free: the Shh! 7-Day Silence Challenge, 6 to 12 December 2026.

Be honest with yourself

Is SWITCH! Live for you?

It's for you if

  • You have an impeccable CV but maybe haven't spent time building a resume of your character.
  • You've never wondered what your eulogy would say, because you sort of know we all die, but you live like you've got an exemption.
  • You're fine on paper, but afraid of becoming replaceable.
  • AI has given you time back and it's vanishing into scrolling.
  • You can't remember your last original idea.
  • You've followed work, fitness and efficiency routines, but never a routine for how you want to live.
  • You're willing to do something simple and uncomfortable every day for six weeks.

It's not for you if

  • You need a doctor. SWITCH! isn't for acute burnout or depression. Please speak to your GP first.
  • You 'have no time'. Six weeks needs you to make some.
  • You want a refund if it gets uncomfortable. It will, a bit. That's the work.

Honest and early

Your first testimonials go here

I won't make up praise. SWITCH! Live is brand new. The first real stories will come from the December challenge and the January group. Yours could be one of them.

Waiting for a real story

Waiting for a real story

Waiting for a real story

07 · Questions

Worries you might have

  • You can. Have you? Knowing what to do was never the problem. Doing it, every day, with people beside you, is. You can also try the first step free: the Shh! 7-Day Silence Challenge, 6 to 12 December 2026.

  • No, by choice. SWITCH! is about taking responsibility for your own life. You still have the legal 14-day cooling-off period for buying online in the UK.

  • The 90-minute live session, plus a short daily practice you fit into your day, such as the walk you already take, without headphones.

  • Good. So does SWITCH! Live. Monday 11 January.

  • A detox only takes something away. Nothing fills the gap, so the phone creeps back. SWITCH! gives you six things to do instead: silence, walking, writing, questioning, learning by heart and courage.

  • You might break it. That isn't failure, it's practice, the way muscles grow. SWITCH! in the moment is there for bad days, and the group is there so you don't stop alone.

  • No. SWITCH! isn't anti-tech. You'll use AI and your phone on purpose.

  • No. Wisdom is the subject. SWITCH! is a practice. Bring your own beliefs, or none.

  • If you're woo-woo, it's woo-woo. If you're not, it's not. SWITCH! runs on your own system: it's six things you do, so what you get out of it is yours. All you need is the willingness. Then I can lead you.

  • Some might. Bonus 2, the Going Quiet Scripts, gives you the words. When I spent silent days with friends, they opened up.

  • Live online, on a video call, on six Mondays from 11 January to 15 February. Sessions run 7 to 8.30pm UK time, and the last one runs 7 to 10pm.

  • No, on purpose. What's said in the group stays in the group, so people can tell the truth. If you miss one, you still get that week's practice.

  • Eleven places, with me as the twelfth, practising alongside you. A live group can't be bigger and still let everyone speak.

Switch off to switch on

Ready to hear yourself think? Eleven places. Starts Monday 11 January 2027. £679, or £369 from 27 November to 27 December.

Book my place · £679

Places close Sunday 10 January 2027, or sooner if they fill.

Done is better than perfect. So screw it, let's do it.bina